Website Design • 2022 - 2026
Over the past few years, I’ve worked on the design for nearly fifty websites in the tourism, travel and hospitality industries. The projects have varied wildly in scope, size and demands, but all pushed me creatively in different ways. Not to play favorites, but the following are a few of my favorite projects.
The Project
It’s always a treat when I get to work on a site for a place I love, and oh do I love Kanab. The team at Kane County came to us for a new site with better functionality and a refresh of their current look. I love a client that isn’t afraid to go bold, and Kane County definitely is not.
The Approach
Orange and black can very easily skew ‘Halloween’ so to avoid that, I amped up the brightness on the orange they were using and added in a tan accent color. Because the colors and display font are so in your face, I balanced that with a healthy amount of white space and, of course, the let the imagery of the area do a lot of the talking.
Visit Southern Utah Redesign
Client
Visit Southern Utah | Kane County, Utah
August 2025
The Project
We worked with the city of Sedona, Arizona, to create a brand new tourism website for the city - ScenicSedona.com. They wanted to showcase the city's obvious natural beauty, while highlighting more than just the typical red rock that the area is famous for, and putting a big emphasis on sustainability.
The Approach
To balance out the red tones that immediately come to mind when you think ‘Sedona’ (and that were used in the logo at the time), I chose a complementary green to bring to mind the other natural elements of their landscape - the shade of green you’ll find in sagebrush, in various desert cacti, in lizards, etc. To keep the focus on sustainability throughout the site, beyond adding a dedicated section of the site, we created the ‘Love it Like a Local’ section on the homepage to immediately steer visitors to important questions for making the most of the visit, responsibly.
Creating Scenic Sedona
Client
Sedona Tourism Office | Sedona, Arizona
2023-2026
At the beginning of this year, Sedona came to me with a new project: Create a set of landing ‘Adventure’ pages for their site. With the new page designs, we aimed to work in more color beyond the Sedona reds and greens used predominantly throughout the rest of the site to really make the new landing pages stand out and pop.
From a design and UX standpoint, I wanted to create a base design of page sections and styles that were versatile enough to be used for different types of page subject matter and content, but that would only need to be built and coded once and would then be simple enough for the client to use as a template and duplicate on other pages.
The Project
There are few things more iconic or Americana than Route 66, and partnering with the Arizona stretch the infamous highway has been nothing but fun. We built their first website in 2023, and at the start of 2026 in anticipation of Route 66’s Centennial gave it a refresh.
The Approach
I love projects where the directive from the client is ‘make it fun’ and I get to lean into whimsy. There’s so much history and inspiration with Route 66 to draw from, which I did with the custom road signs and even the choice of display font - the classic style that nods to the 66 of the original road signs.
Arizona’s Historic Route 66
Client
Arizona’s Historic Route 66 | Arizona
Original Website: 2023
Site Refresh: January 2026
This project was especially fun because I got to work in some fun illustrations, like these custom Route 66 signs above, which were incorporated throughout the original site, or the footer illustration below.
Overhauling our Company Brand Identity
The Project
At the end of 2025, I was tasked with overhauling our company brand identity and designing a new website and I was able to design the exact website I envisioned with no client back and forth because this time I was the client.
The Approach
I wanted a bold layout and colors, a far cry from our previous look, with visually distinct sections on the homepage that made it easy to navigate. Because our company, at its core, is all about storytelling, I wanted the intro video to convey that and had our video editor create something using footage from some of our location sites. Throughout the rest of the site, one of my main goals was making sure it would be easy for the Sales team to update later when they had new projects or testimonials to highlight.
Client
Earthdiver Partner Services
2025
Reimagining Mississippi’s Favorite Home Town
The Project
Finally a project that made my mom excited about my work. In 2025, our team started working with Laurel, Mississippi, made famous on HGTV to overhaul two websites for their Downtown business district and their Main Street association.
The Approach
When you think small town Mississippi, you think Southern charm, and that’s how I wanted the website to feel. As visitors to Laurel tend to skew older, for the Main Street website we really focused on making the site easy to use with information easy to find. An interactive map helps people from out of town navigate the area.
Client
Downtown Laurel & Laurel Main Street | Laurel, MS
2025-2026 (In progress)
Laurel Main Street Association
The Project
With the Downtown Laurel site put to bed, we next turned to their Main Street association website for a full overhaul. This site caters more to the business community and those looking to do business in Laurel, so it needed to be easy to find information, as well as include an easy-to-use member portal where Main Street members could log in and pay dues, register for events, and handle a number of items.
The Approach
Main Street already had its own new brand identity ready to go, so my job was relatively easy on this one. We wanted to incorporate the same look and feel of the Downtown site using Main Street’s unique color palette. I echoed a lot of the same design choices where applicable on the Main Street site - helped by the fact that both brand systems share font families.
The Project
San Juan County is a beautiful and expansive corner of Southeastern Utah and was one of my first clients. We built their original website in 2022, and when it came time for an update, I couldn’t wait.
The Approach
Their old site relied heavily on beautiful scenic imagery - of which their is no shortage in SJC - but was very static. For the redesign, I wanted to incorporate much more movement into the site, as well as a number of hand-drawn illustrations to give it that little touch of life it had been missing.
Utah’s Canyon Country Redesign
Client
San Juan County Economic Development and Visitor Services | San Juan County, Utah
Original Website: 2022
Redesign: 2026 (in progress)
Because their area is geographically so diverse (read: it’s huge), for their topical search pages, I thought moving to a map-first design made the most sense for visitors to their site.
The Project
Visit Charlevoix is another longtime client whose website we last built in 2022. Like all sites I designed that long ago, I was ready to get my hands on this one and give it a much-needed facelift. Beyond aesthetics, the client’s main goal was to incorporate more calls to action throughout the site and drive more user engagement.
The Approach
Working within their existing brand identity, I wanted the site to feel familiar but updated, so we kept the current color palette but updated their fonts. To drive engagement on the homepage, we added in several new sections: the Quick Facts/ Local Highlights, Explore by Season, and the Choose Your Adventure buttons that were incorporated throughout all the landing pages.
Visit Charlevoix Redesign & Microsite
Client
Visit Charlevoix | Charlevoix, Michigan
Original site: 2022
Redesign: August 2025
As part of the site refresh, Charlevoix wanted to create a dedicated Groups and Meetings ‘microsite’ to promote their growing number of meetings and conferences. They wanted a simple landing site that would maintain the same look and feel of the main tourism site where users could submit RFPs, search for lodging and meeting spaces, and find itineraries.
Project
Who doesn’t love a potato? Working with Idaho Potato Museum to redesign their website in 2023 was a treat. They had a barely functioning, outdated website and wanted to incorporate an online store for their gift shop items, allow for mobile and online ordering for their cafe, and give the site a big dash of whimsy.
Approach
I really leaned into the quirky charm of the Museum, highlighting their mascot - the King Spud - throughout with nods to the crown and using a bright, playful colors.
Idaho Potato Museum
Client
Idaho Potato Museum | Blackfoot, Idaho
2023
A lot of the fun was in the details with this project. Blink and you might miss it, but look closer at the background pattern throughout the site and pick out your favorite spud - fried, chips, whole.
When the client mentioned a couple visitors had been so moved by their love of potatoes as to leave a poem, I knew we had to do something with that, and thus the Potato Poetry Corner was born.
The Project
Navajo Nation came to us with a barely functioning Wordpress site that they couldn’t update (a familiar situation). The immediate goal was to get them a working site, while also updating their brand identity and also paying homage to the incredibly rich cultural history.
The Approach
Working from the orange of their logo, I created a color palette that was bright and nodded to their culture and the area. I wanted the site to feel rich and textured, so I worked in multiple patterns and textures throughout the homepage. Because the Navajo Nation covers a staggering 27,000 miles, it’s unlike many of the sites I create for specific cities or counties, so I added in the Destinations carousel to highlight different areas within the Nation.
A New Look for Discover Navajo
Client
Discover Navajo | Navajo Nation
2025-2026 (in progress)
Color Palette:
